Ariella Durban
Bio
Ariella is an Account Executive at BlueSky Education.
She is a passionate and determined PR professional, dedicated to producing outstanding content and results for ambitious clients such as ESSEC Business School, Nyenrode Business University, MIP Politecnico di Milano and many more.
Having studied her Bachelor’s degree in Philosophy at Bristol University and going on to achieve business qualifications from King’s College London – two of the most prestigious institutions in the UK – Ariella is well equipped to deal with the likes of promoting programmes and disseminating academic research and papers, effectively analysing them for the most newsworthy aspects to promote in easily digestible content ranging from press releases and pitches to long-read articles.
She is both thoughtful and diligent in her approach to writing, and thus her press releases, ghost-writing and pitching skills are both compelling and catchy. She is committed to delivering both quickly and effectively. Her attention to detail and strive for excellence means she is always achieving her clients’ goals, providing top coverage in significant publications such as the New York Times, The Economist, MSN and City AM as well as influential trade media in industries including higher education, fintech and luxury.
Ariella boasts an evolving network of international media contacts ready for the benefit of the institutions and organisations she works with. She identifies and secures key media opportunities that fit into their strategies and meet diverse aims, from reputation building to boosting student enrolment in key geographical markets.
With previous experience in communications varying from agencies to MTV, Ariella brings an in-depth understanding of effective messaging, genuine enthusiasm and a total dedication to accomplishing media results that make a real difference, ultimately setting her clients apart from their competitors.
