POSTED BY Alexandre Lopez

We’ve all been there: an exciting piece of research lands on our desk, having sparked a buzz in the academic world. The problem? It’s written in such dense, technical wording that its relevance flies right over the heads of anyone outside the expert bubble.

For business schools and universities, PR plays a critical role in shaping perceptions, enhancing visibility, and engaging prospective students. An interview may be brief, but the article that comes from it can have long-lasting effects.

From new products and services to fresh approaches to old problems, entrepreneurs are often the force behind innovation and cultural change. Whether for good or bad, entrepreneurs like Mark Zuckerberg, Billy Ingram & Walter Anderson, Henry Ford, and Steve Jobs have had global cultural impacts.

So, you’re hosting a webinar, summit or debate at your institution. And you want to make it a success, instead of it becoming… forgotten about. The tools in your arsenal? Maybe some impressive stage lights…some fancy dinners… a celebrity guest?

In the competitive market of European higher education, The Netherlands stands out as a key country for universities and business schools seeking international visibility.

Beyond traditional elements of branding like logos, colours, and messaging, your online reputation embodies the perception of your business school in the digital landscape. It encompasses what individuals say, think, and feel about your institution based on their online interactions, experiences, and encounters.

Yes, they’re the Dean. Yes, they are the head of the school. But no, they shouldn’t be your only spokesperson.

How we cater to our insatiable appetite for instant information is constantly in flux, and technology is forever transforming how we consume news. The Reuters Institute Digital News Report, based on a YouGov poll of 93,000 people, provides a spread of insights into the habits, preferences, and behaviours of news consumers across different platforms and countries. As any good public relations professional will know, understanding a journalist’s or publication’s audience and medium is vital for cooking up that perfect pitch and getting your school into the news…

In the fast-paced world of public relations, where the news agenda evolves rapidly, professionals often find it challenging to keep up with an ever-changing landscape. Nonetheless, planning in PR is crucial to success! By developing a comprehensive PR plan, you can effectively navigate the media environment, align your messaging, and capitalise on opportunities. And a PR plan does not have to underscore every last detail! In fact, in such a dynamic world, being adaptable is a huge advantage…

Business desks are notoriously difficult to pitch to; they receive a high volume of pitches on a daily basis, leaving editors tasked to find the stories that are truly newsworthy. With strict deadlines, an audience to think about and often very limited resources – this can make news desks very hard to reach for PR professionals, like you and me.

Public relations and sales are often two essential arms of an organisation; one directly drives up revenue, the other maintains a reputation people want to invest in. Whilst they may be situated in different departments, the skills and work behind both PR and sales may not always be so distinct from one another.

Learning from your success is great – but learning from your mistakes? Even better.

Spain boasts a great deal: second largest country in Europe, third most UNESCO world heritage sites, one of the globe’s largest wine producers, to name just three. It is amongst the most visited countries in the world, and its citizens have an extraordinarily powerful nationality to travel with, able to visit 190 other countries visa free – more so than the US, France or the UK. Its colonial legacy in parts of Africa and Asia, but mostly in Latin America, has left Spanish as one of the most spoken languages in the world, second to none but English.

Effective PR is about generating those opportunities for fruitful publicity; the proof is always in the pudding.

Takeaways from Cision’s 2022 State of the Media Report As the world continues on its new path of hybrid working, entering deeper into a metaverse, our relationships are changing all around us. It’s impacting how we interact with our colleagues, our clients, and for us PR consultants – journalists.