POSTED BY Georgina Tierney

One thing you can find in most news pieces, whether that is live TV, radio, podcasts or written news, is an expert opinion to add variety and back up the statements in the article. Has this person – or their PR support – jumped on the news agenda to get there?

Building good relationships with journalists is a key part of working in public relations. It can help you to really build your earned media coverage, and can even make your day-to-day working life all the more pleasant. It doesn’t have to be hard or scary, but how do you do it?

Diversity and inclusion within companies, business schools and in the media has become a much wider discussion over recent years, and rightly so. More and more people are learning the importance of inclusion, and more action is being taken every day. Whilst there is still a long way to go, every step taken is a step closer to equity. Business schools are no strangers to this, with many schools championing themselves as leaders in diversity and inclusion. This is often seen through their communications efforts, but how exactly is it done and why is it so important?

Did you know that PR stunts can have real impact? Even for business schools and universities, a PR stunt can raise considerable awareness about the institution or an important individual. PR stunts can take many forms, but in order for them to work, originality is key.

Entering into the world of communications, PR and media relations can be confusing for some. At first, you may wonder what the difference is between public relations and media relations? But overtime, you will begin to notice the unique factors that they each bring to the table.

It goes without saying that everyone wants to reach top tier media. It is also widely known that it is easier said than done. In this edition of our blog, drawing on insights from Roxhill Media and our own work, we’ll take a look at some of the best business profile slots in the UK, and I will provide some advice on how to gain success when pitching to the journalists who write the features.

We truly love working with journalists. There is an incredible amount of value to building and maintaining those working relationships, and it really can make working in PR even more enjoyable. Although, journalists can get quite a bad “rep” from other industries. Whether it’s for being unapproachable, or for never responding to emails, there can be a lot of grumbling when journalists come up in conversation. We believe that when pitching to journalists, there are some key things to do that will make both your life and theirs easier, creating a smoother process for all involved.

Working with journalists can be daunting, especially if you are in a new position or have not done it before. However, journalists are also just normal people doing their job. Still, there are a couple of things you should consider when working with a journalist or setting up a meeting for another member of faculty. These “do’s and don’ts” are here to provide a guide for you when working with journalists.