5 secrets to creating killer video content | Recruitment marketing

I know, I know. You’re busy. You barely have time to write a blog post, let alone make and edit a video. In the world of recruitment marketing (all marketing actually now that I think about it), there is never enough time.

BUT

1. I think the stats below will convince you (if you’re not convinced already) that video marketing is worth your time.

AND

2. This blog post started as a video transcript from a video that is just over 2 minutes long.

Yes, making a video, especially one that needs editing, can take quite a bit of time. But on the plus side, you can use that content in multiple ways – in full, as snippets, converting to text as social and blog posts, in multiple formats, engaging multiple audiences.

Let’s look at some interesting stats on video marketing:

• Video content is 50x more likely than plain text to drive organic search traffic – optin monster
• 83% of marketers say video has helped them generate leads – Wyzowl
• 64% of businesses said a video on Facebook resulted in at least one new client in the past year – Animoto
• People are 1.5x more likely to watch video daily on a smartphone than on a computer – Facebook
• People are twice as likely to share video content with their friends than any other type of content – Wyzowl
• Video is the 2nd most-popular type of content used on social media for increasing audience engagement – HubSpot
• 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video – Wyzowl
• Viewers are 4x more likely to use YouTube to find information about a brand, product or service than other platforms – Google
  
  

And now for the 5 secrets to creating killer video content

1.      You only have a few seconds to keep your audience engaged - get straight to the point

Why is it worth watching your video?

What do you have to offer?

If you don’t get straight to the point, you lose their interest.

2.      Choose the right format.

Sometimes walking and talking, blog style, can be great for a video like for example, a day in the life of.

But if you're trying to sell a new opportunity you have to potential candidates, it’s going to be really distracting. There’ll be background noise, lots going on, it makes it hard for your audience to focus. Try to avoid that and maybe go for a sit-down video instead.

3.      Make eye contact

Eye contact is crucial in order to build trust and a connection with your audience.

It can be uncomfortable sometimes, staring at ourselves while we’re recording a video. So, I would suggest practicing with a few alternatives.

Maybe you could try a video camera (rather than your phone), where you actually have flipped the screen so that you don't see yourself.

Maybe you could record on your laptop and look slightly above the camera so you don't have to awkwardly stare at yourself.

Maybe you need to just do a few practice videos on your mobile phone, watch them back, and get some feedback from your friends or colleagues.

Whatever method you choose, it is crucial to build this connection with your audience and make sure that trust and foundation is there.

4.      Lighting

I cannot stress how important lighting is when recording a video.

Make sure you utilise any lamps around the house. Potentially invest in a ring light, or maybe even use the natural light.

Lighting can really impact your video – if, for example, there's a backlight that's shining on your face and creating shadows, that can be quite distracting. It can make someone start staring at your face where the light is instead of focusing on what you’re saying.

5.      Power posing

You may have heard of the concept before when used in an interview setting to help you become a bit more confident before going in.

Some people use it before going on stage, or before presenting at an important meeting with say the board of directors – the same thing applies here.

You might have had a horrible day. But if you try and get into character, it can really help and make your message come across a lot stronger.

Video content - final thoughts

The importance of video on your website and social channels cannot be underestimated.

We look forward to seeing your videos pop up across our social feeds soon.

Now of course these are just five tips on how to become a video content sensation and we will continue to share more tips and tricks on our social channels - so keep watching.

Authors:

Poseidonia Brazier and Jennifer Wright