Top 5 tips to boost your recruitment marketing strategy in 2024
Over the past few years the one constant has been change. Recruitment marketers have had to learn how to plan (and often re-plan) in times of uncertainty. Here are five tips to ensure your 2024 recruitment marketing strategy is fit for purpose:
Why should you invest in recruitment agency PR?
When it comes to helping your company achieve its goals, great communication can be what makes the difference. So, here are some of the reasons why you should invest in recruitment agency PR.
5 things recruiters need to do before starting a business blog
You’re an excellent recruiter and you know it - but when it comes to writing... perhaps not.
Keywords for recruitment blogs (and why you should care)
You already know the importance of having a business blog for your recruitment firm. But what's the next step once you get started? For a successful content marketing strategy, you need to use the right keywords for recruitment agencies, and then apply them effectively. This can be difficult to get to grips with at first, however it is a crucial step to master in content writing, as without the correct keywords, your carefully crafted blog post risks being lost in the depths of Google! There are a number of free keyword research tools online such as ‘Google Trends’ or ‘Answer The Public ’ to help you find out what is trending around your topic and the relevant keywords you should be using.
How to view your competitors’ social media ads
Did you know that you can find paid social ads your competitors in the recruitment industry are running?
Why we should all be producing more infographics
Research suggests that articles that feature relevant pictures receive up to 94% more views than articles that are made up of pure text. So it’s pretty surprising that so much content is still posted without relevant visual aids, especially considering that just over 65% of us are visual learners. Ensuring that your content is accompanied by a relevant photo or graphic is also key for social sharing.
3 ways recruiters can increase their LinkedIn engagement
With the shift to working from home as a result of the coronavirus pandemic, social recruiting has become far more competitive as recruiters look to stand out on the LinkedIn feeds of potential clients and candidates.
How recruitment firms can use LinkedIn video
Are you looking to implement video content into your recruitment firm’s LinkedIn strategy?
What is evergreen content? And why should you love it?
You may have heard the term before, but aren’t exactly sure what it means, how it can benefit your business, or why it’s named after a tree. So what is evergreen content? Evergreen content is content that is relevant now and long after it is published (such as this very slightly updated post from a few years ago). It can show up in a variety of formats, such as ‘how-to’ articles, top ten lists, case studies, and much more. Topics that work well for this are those that are part of our everyday lives, or relevant for everyone within a certain industry or subculture. Be it careers, health, finance, family, or relationships, evergreen content will flourish regardless of what’s going on in the news. News articles, statistics and reports, and trending topics are typically not suitable for this.
TikTok: Should your recruitment firm be using it?
TikTok witnessed incredible growth in during the pandemic, as people sign up to the app to join in with challenges, learn dance routines and be entertained in what was a challenging time for us all. So, should your recruitment firm get in on the trend and start using TikTok? Here's what you need to know about the platform.
Why you should be using the ‘rule of thirds’ in your social media strategy
One of the most common dilemmas facing recruitment marketers when it comes to producing a social media strategy is deciding on the content mix. What should you be posting? How many job posts is too much? Should you be sharing articles from third-parties? In steps the social media ‘Rule of Thirds’ model and how it can benefit your recruitment firm...
Step away from the email!
In an ever connected world it is all too easy to send a press release to a journalist or email them with an idea for an article. Indeed, I know from the many journalists I’ve built a rapport with that it is a common occurrence for internal marketing, communications and PR teams to fire across multiple emails in the hope of a quick hit. But I implore you, please think before you email that journalist! There are so many considerations you have to ask yourself; is this the right journalist? Is this the right story for the publication? Is this the best way to contact them? Is this the best day to contact them? And so on. But none of this can really be discovered without speaking to the individual – a frustrating catch 22 situation for anyone. And that’s where a good PR firm can add real value. The stereotype of a journalist as an extremely busy individual with short deadlines to meet, an overflowing inbox and an endless stream of nuisance calls is, I’m afraid to say, true. But a good PR agency has not only built a relationship with the right journalists, but also knows when to call. And as my experience at BlueSky PR has taught me, investing the time to build the relationship with these key individuals means that not only do they take our calls with proverbial open arms, but they also call us seeking expert comment and even article ideas.
Engaging in an increasingly digital world
The recruitment industry is all about connecting with people. And with a constantly evolving digital landscape, understanding the best ways to communicate with the various talent pools you want to engage with can be challenging.
Case Study: Twenty Recruitment
Media Relations in Action The company Twenty Recruitment was formed in January 2009, in the depths of the recession, by Paul Marsden and Adrian Kinnersley who were responsible for the rapid growth and sale of Astbury Marsden. The company specialises in mid to senior level appointments within the professional services, financial services and commerce & industry sectors across technology, finance and IT. The challenge
Recruiter Q&A
For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&A in each newsletter with a recruiter who uses PR, and why they do so. This edition we speak to David Press, Director at DMJ Recruitment. Why do we use PR? We use PR for a variety of reasons but a key motive is that it places us as experts in the market place and gives us a ‘voice’ within a crowded and competitive industry. As a prominent presence in the market place, gaining coverage in broadsheets and targeted press allows us to enhance our brand but also stay at the forefront of our existing and potential clients’ minds, especially during difficult economic times. PR is also a very useful marketing tool when trying to win new business, allowing us to demonstrate our successes and experience. One of the most important parts of our PR activity is our social media strategy. We use Twitter, Linkedin, our blog and our website to demonstrate our wider interest and knowledge in our respective markets and to engage with our candidates and clients.
Making first impressions count: How recruiters can establish a strong personal brand on LinkedIn
With many studies showing that you only have 10 seconds to make a good impression, it’s vital that recruitment professionals establish a strong personal brand on social media if they are to continue to make placements during these difficult times.
Recruiter Q&As
For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&As with recruiters who use PR, and why they do so.
Recruiter Q&A
For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely result driven and ROI is easily measurable. PR is different, and can take some time to see results. With this in mind, we thought we’d feature a Q&A with a recruiter who uses PR, and why they do so. This edition we speak to Adrian Kinnersley, MD of multi sector professional recruiter Twenty Recruitment Group
Good PR starts with great customer service
Call me old fashioned, but I’m a firm believer in genuinely good service resulting in word of mouth as the first principle of PR,
