Building your brand through content contribution - guest blog
A few years ago, I came across an idea called 'pay it forward'. If you are unfamiliar with it, it's actually rather a nice idea that simply promotes the notion that if everyone does something to help someone else, then, in the long run, we all benefit. The same concept of collaboration to make things better for everyone underpins the value of content contribution, in that your brand will feel the benefit of helping another business build theirs.
