PRs, if you had one pearl of wisdom – what would it be?
Avoiding disaster, navigating networking, and pitching like a pro – what advice would our BlueSky team have for the world of the PR professional? “Don't cut corners on the quality of anything you write,” says Ian Hawkings, Head of our Education Practice. “Every note, email or tweet - both internal and external is a tool that can either help build, or destroy your brand.” It’s something simple that goes a long way, but keeping your writing to the highest standard can get other people to see things the way you’d like them to. Whether that’s proposing a new idea to a client, or getting a journalist to accept your pitch. And Peter Remon, Account Executive here at BlueSky, has some advice when it comes to pitching. “Research exactly which publications are interested in the news you wish to share and, more importantly, which journalists from these publications are writing about it. This does take time, but it is a worthwhile exercise. After all, it is far better to pitch to five relevant journalists than scatter your pitch to 50 journalists who are not.”
