This is how to use AI for recruitment marketing

Are you ready to take your recruitment marketing to the next level? Let's talk about how AI can help you out!

AI is quickly changing the way we work, and it's time to start leveraging its power to enhance your recruitment marketing efforts. The HubSpot Blog team has been using AI in their content creation process for a while now, and we can learn a lot from their strategies. Here's how you can use AI to attract top talent:

Use generative AI to learn about topics faster

Generative AI has the ability to scan the web and provide concise, helpful responses. As a recruitment marketer, you can use this to your advantage by using it to research topics related to your sector. But before you think about posting this content straight onto your website / blog / social channels you need to edit for voice and accuracy, not to mention you’ll want to add a unique, human perspective. You can use AI to speed up the research process but if you don’t add your own touch to the content it will be bland and who wants to read that?

Not me.

One way you can use generative AI for recruitment marketing is by using it to learn about industry trends and insights. Let's say you're a recruitment firm that specialises in the tech industry - you can use AI to scan the web for the latest developments and create content that speaks to those trends. By staying on top of industry news and insights, you can position your recruitment agency as a thought leader in the field.

Another use for AI is to learn about your target audience. You can use AI to analyse online conversations and social media activity related to your target talent pool. This can help you understand their interests, pain points, and needs, which you can then use to create content that speaks directly to them.

Leverage generative AI to create outlines

Similar to using AI for research, you can also use it to create outlines for your content pieces. This can greatly cut down the time you spend writing, but again, make sure to add your own voice to the final copy. AI-generated outlines can act as the first draft of an article, but it's up to you to make it your own.

Another idea would be using it to generate topic ideas - you can use AI to scan the web for popular questions related to qualified candidates in your industry or your target clients. You can then use those questions as the basis for your content outlines.

You can also use it to create outlines for social media posts. Ask it to analyse social media activity related to your target audience and create outlines for posts that are likely to resonate with them.

Take advantage of generative AI as your new idea bouncing sidekick

Coming up with ideas can be a tedious process, but with AI technology, it doesn't have to be. Use AI to suggest new and creative ideas for your recruitment marketing content. This can save you time and introduce new perspectives that you may not have considered before.

You can ask it to scan the web for popular questions related to your industry or target audience. You can then use those questions as the basis for your content ideas.

You could also ask it to create new angles for your content. If, for example, you're creating content about a specific job role, you can use AI to analyse online conversations related to that role and find new angles that haven't been explored yet.

Experiment with AI-generated videos for your recruitment marketing content

I don’t have to tell you how important video is these days but have you considered that AI could help you create videos more efficiently? With AI tools to generate video from blogs, to create captions from video, and even to provide voice overs, there’s a lot to test out. Speeding up the video production process (which I know first hand takes a significant length of time) can expand your talent acquisition strategy and allow you to make your content more engaging for potential candidates.

One option is to use AI to create explainer videos. For example, if you're recruiting for a job role that may be unfamiliar to some candidates, you can use AI to create a quick explainer video that outlines the responsibilities and qualifications for that role.

You could also use it to analyse social media activity related to your target audience and create videos that are likely to resonate with them. For example, if your target audience is active on Instagram, you can use AI to create short, engaging videos that are optimised for the platform.

Example video with captions generated using AI

Use generative AI for meta descriptions, social summaries, and email descriptions

Quickly coming up with the right messaging to promote your recruitment marketing content can be a challenge, but AI can help. Use AI to create meta descriptions, social summaries, and email descriptions that are concise and effective. That way it is summarising and condensing your own words rather than generating them from scratch.

You can use AI to analyse the content of your blog post and create a meta description that accurately summarises the content and entices readers to click through.

You can also use AI to analyse the content of your blog post and create a social media summary that accurately summarises the content and makes them want to read more.

Takeaway

AI has the potential to revolutionise the way we approach recruitment marketing. By using generative AI to learn about topics faster, create outlines, brainstorm new content ideas, experiment with video, and create effective messaging, you can streamline your recruitment marketing process and create content that resonates with your target audience. However, it's important to remember that AI should never replace the human touch in recruitment marketing. Use AI as a tool to enhance your efforts, but always make sure to add a touch of personality to the content.

Author: Jennifer Wright

As BlueSky PR’s Head of Marketing, with almost 10 years’ prior experience in the recruitment industry, Jennifer writes articles and guest posts to inspire recruitment agencies to build their brands, improve their content, bring in more leads and generally make their lives easier.