When it comes to helping your company achieve its goals, great communication can be what makes the difference. So, here are some of the reasons why you should invest in recruitment agency PR.
Why invest recruitment agency PR? Access to larger network
When you invest in PR for your recruitment agency, along with communications expertise, you’ll be gaining access to a network of quality relationships within your sector that you may not normally have had access to. A good agency will be able to create a strong link between your brand and their contacts in the media, opening up not only many avenues for press coverage, but also potential future business. In the same way that your USP to clients is that you have access to valuable talent pools, by investing in recruitment agency PR, you’ll have access to the contacts that can help you take your brand to the next level.
Sector-specific specialisation
Hiring an agency that specialises in your specific industry will allow you to seamlessly work with them as a partner and extension to your company, as they are already familiar with the sector you work in, industry jargon, and any of the struggles you may be facing. This will in turn lead to better results in terms of media coverage and exposure.
An objective and independent perspective
Those that invest in recruitment agency PR will be able to take advantage of an objective, independent perspective, with the best agencies being able to offer you honest opinions, and challenge your thinking in ways you hadn’t considered before. A good agency could potentially offer advice that those within the business either do not feel confident in giving or cannot appreciate from the inside. Furthermore, they know what works - while you may think the opening of your new office will make a great story - we may tell you otherwise!
Manage your narrative
Companies that fail to invest in PR are essentially giving up control of their narrative. However, those that do are ensuring that their story will be constantly reviewed and refreshed in line with their wider goals. This will help to not only attract customers and prospects, but also continually challenge an organisation to think about the messages it is sending out and whether or not they are relevant or effective. In the lighting-paced digital media landscape that we currently occupy, failing to take control of this will see your company left behind by competitors.
Making your content work for you
An effective agency will not only be one which helps you with content development, but will also be one that makes your content work for you, and get the most possible benefit out of it. This can be achieved in a number of ways – for instance, Search Engine Optimisation (SEO). An agency that is skilled in SEO can enable your content to appear far higher on google searches for certain terms that are relevant to your business.
Time
At the end of the day, you and your consultants have got a job to do, and recruitment is a full-on industry – trust us, we know! By investing in effective PR support, you’ll be able to focus as much time as possible on achieving your day-to-day goals, without having to spend time on brand messages and PR activity.
Attracting candidates, clients, and recruiters
Finally, a good PR strategy will help you to become a more attractive employer. Media coverage offers you third party credibility that you can’t really replicate anywhere else. When you’re in publications read by your target audience, it makes your direct approaches less cold. When you are being seen regularly as a thought leader, you’ll be the first agency a potential client thinks of when they’re hiring, or the agency that candidates call when they’re considering opportunities.
It’s worth it
Ultimately, if you are looking to boost your brand awareness, attract new clients and optimise your business strategy, PR can be priceless. You may be the best recruitment firm in the world, stocked with happy staff, and confident about your prospects for the future. However, if you don’t have a means of actively portraying this, how is anyone meant to know?
