Template: Building the business case for PR

In today's highly competitive and rapidly changing environment, effective PR is critical for business schools and universities, supporting them in achieving their goals, developing their global reputations and showcasing their expertise and values. But, if you’re reading this then you know that already, don’t you?

What you may not know is how to persuade your senior stakeholders to provide the vital budget and buy-in you need to proceed.

You’re not alone. Many media and communications teams struggle to articulate the value that a robust PR strategy would provide for their institutions, and the return on investment that can be expected.

To address this challenge, we’ve put together a comprehensive guide (and on-demand webinar) that you can use to help you build and customise a compelling business case for PR.

By using these resources, you can effectively advocate for PR as an essential part of your overall communications and marketing strategy.

Want to know more? Download now!