We were selected to support the development of King’s Business School, a brand new school with the aim to have its own identity built on the shoulders of the world-renowned King’s College London and in its own new building, Bush House. Focusing on communications strategy, BlueSky’s consultants crafted messaging for the school that dubbed the institution as ‘the premier undergraduate business school’ when faced with launching a new school without a flagship MBA programme. Through this striking messaging, and reaching out to journalists with finely-tuned pitches, BlueSky then delivered significant results.
The results
In the first three months, we secured 49 individual pieces of compelling media coverage estimated to have been read by over 500,000 people and shared on social media over 3,830 times. Highlights included features and interviews for the school’s new dean all over the globe, from global media giants like the Financial Times and The Economist to influential education media such as Times Higher Education, University Business, The Educator and Poets & Quants.
BlueSky was also engaged to additionally promote the school’s faculty and their research, as well as its programmes by identifying and sharing student students and securing other effective editorial opportunities.
King’s Business School is now one of the largest providers of undergraduate management teaching in London.
