Copywriting, content writing and ghost writing
At BlueSky Education, we're experts in crafting compelling content on behalf of our clients, from website copy that engages and informs, to academic research articles and press releases that educate and inspire. And when it comes to ghost writing, our team is well versed in turning the thoughts and ideas of university and business school faculty into thought-provoking content to be proud of.
Our copywriting services blend the best of digital and traditional marketing, to help universities and business schools build their brand and reach their goals. Consider what we can do for you:
Website copy
We write compelling and informative website copy that highlights your institution's strengths and engages visitors.
Blog posts
From academic research to alumni achievements, we create blog posts that keep your community engaged and informed.
Op-Eds
We give your faculty members a voice with opinion pieces that express their expertise and insights on a specific topic, perfect for use on social media.
Case studies
We help you to show off the achievements of your school, students and faculty with case studies that put your successes front and centre.
White papers
We enable you to demonstrate your institution's thought leadership in a particular field with research-based white papers that show off your knowledge and expertise.
These are just a few examples of the types of copywriting, content writing, and ghost writing that BlueSky Education can provide. Our services are tailored to meet the specific needs and goals of each client, so you can rest assured that your content will be truly unique and impactful.
Our talented in-house writers come from a variety of qualitative backgrounds and include a former BBC journalist as well as trained reporters who have written for Forbes, the Financial Times, PR Week, EFMD, and more.
Each example below is an article written by the BlueSky team on behalf of our clients.
- We produced numerous articles for Rotterdam School of Management’s discovery page – a news site focused on research from the school. Here is an example of a piece we ghost-wrote: https://discovery.rsm.nl/articles/397-are-formal-bonus-procedures-actually-motivating-your-staff/
- We produce content for Mannheim Business School’s websites focused on research from the faculty members, summarising their key findings. Here are some examples: https://www.bwl.uni-mannheim.de/en/details/toechter-erben-ihren-erfindergeist-von-ihren-eltern-es-sei-denn-sie-haben-einen-juengeren-bruder/ & https://www.bwl.uni-mannheim.de/en/details/uebermaessig-selbstbewusste-vorstandsvorsitzende-scheuen-strategische-veraenderungen/
- Here’s a corporate news article that we wrote for Alliance Manchester Business School’s news webpage on the announcement that their MBA programme was evenly gender balanced: https://www.alliancembs.manchester.ac.uk/news/the-manchester-mba-cohort-exceeds-industry-standard-for-percentage-of-women/
- We regularly write articles for Imperial College Business School’s Forbes platform, which is specifically a platform for Imperial Professors to showcase their research findings: https://www.forbes.com/sites/imperialinsights/?sh=d939f427f64a
If you’d like to find out more about content marketing and how our writing talent could support your needs, please email Stephanie Mullins at smullins@bluesky-pr.com or call +44(0)1582 790 700 and choose the option for BlueSky Education.
