There’s no doubt that the recruitment sector has changed exponentially over recent years and your clients have more routes to market than ever before. We’ve seen the growth of in house resourcing teams and their heavy investment in technology tools like LinkedIn Recruiter. You have more competition with new agencies starting up every week. And candidates are more discerning – they know their true value – and many are passive – which is why differentiation is key. It’s at this point that recruiters often start talking about their USP – but can a recruitment firm really have a USP – I don’t think so. Those bland statements on website never really say anything unique because recruitment is a process - so isn’t it time we stopped talking about USPs and started communicating to our clients and candidates about how the way we go about the process is adding value to our customers – because that will be the true differentiator...
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