BlueSky Education takes a holistic approach to helping clients engage in the most effective way with their key target audiences, from potential students and new faculty hires to corporate buyers, partner institutions and funding bodies. We secure compelling coverage in influential media titles all over the world, always maintaining our commitment to excellence, impact and service.
We were selected by Nazarbayev University, a higher education institution in the capital of Kazakhstan, to enhance their global media profile. One of their goals for enhancing their international media profile was to increase the number of international student applications and admissions. This can be achieved in a number of ways including student diaries, graduate outcomes, faculty profiles, and research outcomes, all demonstrating to potential students what the school can offer them.
When forming a PR strategy, there can be a real temptation to bad-mouth your competitors. It stems from the mentality that there are a finite number of customers and resources, and that success is, therefore, a zero-sum game. Big corporations are often prime examples. Think of the public rivalries between brands like Coca-Cola and Pepsi, or Apple and Microsoft.
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