Whether accompanying MBA students on international study trips, attending overseas recruitment fairs or speaking at industry events, such excursions provide the ideal opportunity to raise the profile of their school on a wider scale by engaging with local media.
But securing the chance for your faculty to sit down with the most influential titles in the country can prove to be far more challenging than it is at home.
In an environment where your faculty are relatively unknown, your school’s brand carries arguably less clout, and faced with short time frames, differing time-zones and languages barriers, how can you stand the best chance possible of getting in front of the world’s media?