How to secure broadcast and podcast opportunities

A free online masterclass

Agenda

Are you a higher education communications professional looking to amplify your institution's voice and reach broader audiences?

 

Join us on-demand, for an expert-led webinar and learn proven strategies to secure valuable broadcast and podcast opportunities. 

In this comprehensive session, you'll gain insights into:

  • Key differences between traditional media (print, TV and radio) and the rapidly growing podcast industry. Explore the types of shows, segments, and target audiences to identify the most relevant opportunities for your institution.
  • How to develop a compelling story or angle that resonates with producers and audiences. We'll guide you through the process of identifying potential media outlets and shows, as well as building relationships with influential hosts and producers.
  • Crafting an effective pitch that captures attention and sets your institution apart. Our experts will share tips on tailoring your pitch to specific outlets, optimising timing and follow-up, and leveraging multimedia and visuals for maximum impact.
  • Techniques your faculty can use for effective communication, handling challenging questions, and promoting your institution during interviews.
  • Real-world success stories and case studies showcasing effective campaigns by universities and business schools. 

 

Don't miss this opportunity to elevate your institution's visibility and reach through strategic broadcast and podcast placements.

Register to watch now!

Hosted by

Stephanie Mullins-Wiles

A formally-trained journalist, Stephanie has extensive experience in managing communications outreach for business schools and universities around the world, working with recognised names such as; HEC Paris, Saïd Business School at the University of Oxford, ESMT Berlin, and many more across the world. Stephanie is well-versed in advising and consulting on communications strategy for the graduate management education market, and guiding business school professionals through all aspects of effective PR, from viral press releases to perfect pitches and getting media to attend events.

Stephanie has even been asked to judge the Association of MBAs (AMBA) Excellence Awards, recognising some of the best initiatives in the business education sector, and has become an incredibly popular blogger for the European Foundation for Management Development (EFMD), as well as writing on business education for the Economist.

Peter Remon

Peter has wide-ranging experience in managing communications outreach for renowned institutions across the globe and advising on their communications strategy on an international scale, meeting specific goals from geographical targets to increasing student recruitment. Peter also has valuable experience in consulting on reputational issues and crisis management, knowing there is no single approach that works for every scenario so tailoring his expert advice at every step.

Peter also writes under his own name for key publications such as HRZone, Medium and Data Driven Investor.

 

Register now