POSTED BY Thomas Willis

February is the year’s great in-between, a month of brevity and pause, where winter lingers but the senses turn toward spring and renewal. It is a study in contrasts—grey mornings and golden ambitions, cold winds and the warm pulse of plans taking shape. The month moves quickly, yet carries the weight of expectation, with all impatient for what comes next. In its fleeting days, there is urgency, a quiet insistence that what is imagined must soon be made real. February is not for hibernation but for preparation, the deep breath before the world tilts toward spring.

With the twinkling of Christmassy lights and top-tier coverage, it was a glittering December of media hits for our clients in top outlets all across the world. As frost fell on England and fires were lit, we were anything but idle.

As the long days of the summer draw to a sultry-hot close with August (unless, like us, you are based in Britain, where it has been a cruelly wet and windy month). As the air begins to carry the first crisp chill of the end of the summer and the beginnings of autumn, we can look to the successes we have had for our clients over the past 30 sweltry days.

June is the beginning of summer in the northern hemisphere. A time of festival and celebration. And after the rains of winter and spring, it was more than welcome.

With a record-breaking year behind us at BlueSky, we started the new year off with a phenomenal bang, securing top hits for our partners in famed and international media across the whole of January, usually a slow month as universities reawaken from the heady slumber of the holidays, but not here.