With the twinkling of Christmassy lights and top-tier coverage, it was a glittering December of media hits for our clients in top outlets all across the world. As frost fell on England and fires were lit, we were anything but idle.
We saw Aalto University School of Business graduates speaking about design house Marimekko in QS Insights. In the same outlet Durham University shaped the conversation about the future of entrepreneurship.
On news giant MSN, a report from the Frankfurt School of Finance and Management and ESMT Berlin was featured, and we found out that the rise of the machines has begun: workers are being punished by their firms for ignoring AI advice, even when they know better.
CNBC reported that Ireland’s election delivers pro-business continuity despite voter discontent, with Laurent Muzellec of Trinity Business School telling the outlet that Ireland is “still a good place to do business, still open to global companies, and as pro-business as it has been for the last 30 or 40 years.” The piece also ended up on the MSN frontpage, and in NBC from Chicago to Connecticut to the Bay Area.
We also even saw King’s Business School in CNBC Indonesia.
LSE IDEAS was at the top of the global conversation reporting in Newsweek on Syrian rebels’ lightning advance on Damascus, targeting Putin, and again on whether they would topple Assad (yes). This news travelled faster even than the rebel advance, and was syndicated from Wichita, Kansas to Fort Worth, Texas.
Thanks to Vlerick Business School we know in The European we know the key skills middle managers need to know in 2025.
Poets & Quants and Yahoo!Finance reported on INSEAD hitting number one in the Financial Times’s European B-School Ranking, a great result for the school.
Newsweek reported with professors from NEOMA Business School and ESSEC Business School on whether the war in Ukraine will end in 2025, which was again syndicated from Modesto to Lexington. The news even appeared in Ukraine.
Imperial College Business School’s excellent research appeared in Forbes on whether ChatGTP will destroy online businesses and again in Forbes on whether investors are falling out of love with ESG (a hot topic for 2025). And again in leading finance publication Bloomberg, on what cities can teach us about weathering storms, which also ended up in Bloomberg Tax and Bloomberg Law.
A director of ESSEC was interviewed in legendary industry news source Poets & Quants on ESSEC’s new global MBA which ended up also on Yahoo!Finance.
ESSEC also reported on Zelensky’s war aims in Newsweek and again on how Ukraine’s western support is in jeopardy.
Many clients featured in the Financial Times’ mega-feature on where to study in Europe.
Poets & Quants also featured a longform interview with IIM Indore Director Prof Himanshu Rai on how philosophy can inspire business.
These are just a few glittering snowflakes in the blizzard of coverage we secured for our clients in top global media.