As the leaves on the trees turn to auburn and we start to dig out our warm jumpers for the Autumn, a new term begins at universities and business schools. Much like the students unpacking their new stationary ready to start the academic year, at BlueSky Education we welcome the fresh new coverage in some of the world’s most renowned publications.
September sees the annual publication of the Financial Times’ Master’s in Management (MiM) rankings. This year the table featured many of our brilliant clients. To celebrate this, we secured lots of coverage in MiM-related articles in the Financial Times.
A Financial Times article on how to find the right master’s in management featured insights from the University of Mannheim Business School, Imperial College Business School, Vlerick Business School and Nyenrode Business University. Alumni from Trinity Business School and EMLyon were the stars of an article talking about how a master’s in management has benefitted for them.
On a similar theme, a professor from GBSB Global Business School commented in a Financial Times article on how, three years on, management courses are readying people for an industry transformed by COVID-19. ESMT Berlin’s director of external engagement also commented in an FT article on how the pandemic has shifted students’ desire for in-person teaching.
With memories of summer holidays still on everyone’s minds, an article on BBC Worklife, featuring comments from senior lecturer at WU (Vienna University of Economics and Business), explores how some companies are offering hefty stipends for personal travel. Health and wellbeing were also popular topics in the media this month, with experts from Nazarbayev University Graduate School of Business commenting on separate health and lifestyle-related articles in the Telegraph.
Moving on to trade press, the president of AACSB was quoted in an article on Poets&Quants on how business schools can lead innovation. An article in Business Because showcased the winners of Hult International Business School’s 2023 Hult Prize – Yale University students, whose banana waste leather start-up won them $1 million dollars. In a Study International article, an alumna from Trinity Business School shared her story about earning two master’s degrees in Europe.
After assigning students to write comedy scripts instead of seminar papers, WU (Vienna University of Economics and Business) professors, André Martinuzzi and Angelo Spoerk, explain how humour has great potential as a learning method, in an opinion piece for Times Higher Education.
We are delighted to have helped our clients achieve this brilliant coverage in top-tier publications. Our clients were also featured in articles in AACSB, EFMD and Authority Magazine. These are only a few examples of the wide-ranging opportunities BlueSky Education clients have had this month.
If you would like to find out more about how BlueSky Education can help you reach your PR goals, get in touch with us today.
