Reflecting on 2021, BlueSky Education (and our clients) has much to celebrate, reaching new highs and achieving incredible coverage for our partners throughout the year. Ready to take on any and all of the challenges and opportunities of the new year in our stride, we have more ambition and more energy than ever before.
But first, here’s a little look-back at December 2021 and some of the media gifts BlueSky gave to our clients during the festive season:
For starters, a number of BlueSky’s partners featured in a fantastic article, published in Forbes, which explored some of the ‘hot new masters programmes’ at the world’s leading business education providers. Featuring the likes of the UCL Global Business School for Health, MIP Politecnico di Milano, emlyon Business School, ESSEC Business School and Aalto University School of Business, the programmes unpacked in this piece look to tackle today’s business challenges, from the COVID-19 pandemic, to cybersecurity and sustainability.
The article highlights just a snippet of the great work that these schools are doing to educate the leaders of tomorrow, ensuring that when the time comes, the next generation of business leadership has the skillset needed to navigate an increasingly challenging world.
While we’re on the subject of top tier coverage, December also saw BlueSky secure incredible coverage for a number of our clients in the Financial Times. Spokespeople from Aalto University, BI Norwegian Business School, Imperial College Business School, emlyon Business School, ESCP Business School and ESMT Berlin offered their insights on taking leadership roles in the arts. Demonstrating a clear recognition that people in the arts have particular needs in terms of management training that set them apart from conventional MBA applicants and targeting them with specific courses and training, via their chosen spokespeople, the schools featured have contributed to both an interesting and an insightful piece.
Broadly, over the course of the festive season BlueSky also secured an array of coverage hits across the international media landscape. With incredible results in leading European news outlets, such as The Switzerland Times, MSN Italy and Euronews, to even further across the ocean in the likes of India Education Diary, The Times of Oman and The US Express News, BlueSky’s clients made their mark on the global media landscape in December.
We also secured some amazing coverage in the Economist, with Stephanie Kutschmann of Frankfurt School of Finance & Management, giving an insightful interview into the MBA admission process. This is super useful for any candidate wanting to apply as it draws on the experience of those who have been successful!
It’s not just top-tier coverage that we experienced great success with. We also achieved some amazing pieces in leading higher and business education publications. For example, our clients were featured in Business Insider, QS Top MBA, The Times Higher Education and Business Because.
These were just a few highlights of the media coverage BlueSky Education secured for our clients in December. If you’d like support in achieving media coverage for your business school or university, contact BlueSky Education today.
