“Make hay while the sun shines,” as the saying goes, meaning work hard while the weather’s good – and that’s just what we’ve been up to this May at BlueSky Education. Summer feels just a stone’s throw away, but we’ve kept hard at it, delivering unparalleled results for our partner institutions. Here’s a snapshot of what the last month has looked like for BlueSky’s clients:
Kicking off this round-up is an example of some brilliant coverage for Aalto University Executive Education in the Financial Times talking about rethinking the campus environment to support hybrid working. Coming out of a global pandemic, the future of work in many countries is likely to remain hybrid – executive programmes that embrace this trend capture the benefits of in-person interaction and the greater flexibility that online learning has to offer.
Another fantastic piece of coverage was a BBC article on how the world would change if we stopped mining, featuring research from Vienna University of Economics and Business (WU). Addressing Environmental, Social and Governance (ESG) issues have been a growing priority for businesses in the last couple of decades, and potential students looking to study at business schools are increasingly looking for opportunities to combine their values with financial success, making this an important trend for higher education organisations to stay abreast of.
Speaking of things that have changed in the last few years, Poets & Quants covered how the MBA class at the University of Oxford’s Saïd Business School has changed in the last 25 years. This was a great opportunity to showcase the diversity of Saïd’s current students. The relatively young business school’s relationship with its much older parent university also gives higher education institutions an opportunity to reflect on the importance of adaptability and modernisation in order to meet with continued success.
We also achieved great coverage for faculty research this month, with an op-ed from Professor Jari Huikku at Aalto University School of Business about why men typically perform better in accounting exams featuring in the May edition of PQ Magazine. The publication aims at a readership in the accounting industry, making it the ideal place to showcase this research.
And, of course, there are a multitude of opportunities that cannot be crammed into a succinct summary such as this. Nevertheless, we at BlueSky, doubtless like our clients, are looking forward to the summer. To learn more about what we can do to advance your school’s media goals, contact BlueSky Education today.
