Happy New Year from the BlueSky team!
Once again, we take a look at all of the coverage we have secured in the last month and it has been a busy and successful one for the BlueSky team. Below are just some of the examples of the brilliant coverage we have secured for our clients.
Firstly, BlueSky organised an interview between Authority Magazine and emlyon alumnus Maud Zeller-Tillai. This interview gives a great insight into the fantastic work that Maud has been doing with OneSight, a global non-profit organisation that helps to provide access to eye care to 1.1 billion people (including refugees), and into how beneficial her masters in management was to get her to this point. It is fantastic coverage for emlyon as it shows their school in a positive light in a respectable publication.
We also secured coverage for LSE Department of Management on their research about ‘giving negative feedback to millennials’. The story was published in the Daily Telegraph and highlights that consistent feedback from supervisors is preferred to annual reviews. A great piece of coverage in a national UK newspaper.
BlueSky also managed to get coverage in multiple publications for Vlerick Business School. They released an interesting piece of research saying that fewer than one in 10 UK CEO’s are given any incentives to tackle climate change. The research has been covered in more than 15 publications, including CityAM, Workplace Insight and Business Leader. It was great to see so much exposure for Vlerick in various relevant outlets.
BlueSky had further success in media after pitching out a finance academic, Dr Nathalie Janson, from Neoma. She commented on the future of the Libra Cryptocurrency and was published in both The Sunday Times and Raconteur. This was fantastic exposure for our client in widely read publications.
And finally, it wouldn’t be December unless we had a Christmas themed article. QS Top MBA were writing an article about Christmas traditions that business schools have and BlueSky secured coverage for three of our clients, MIP Politecnico di Milano, Neoma Business School and Nazarbayev University. They all provided comments on the traditions that they have and how it benefits the community, it’s a really nice holiday piece that highlights the positive things these business schools do.
These are just some examples of the coverage we have secured for our clients in December.
Are you from a business school or university who may benefit from press and media coverage like those highlighted above?
