Despite the current circumstances and the challenges posed by the Covid-19 pandemic, it has been another great month for the BlueSky Education team who have secured high quality coverage for clients across the board, from top tier global publications to important trade press.
Here are some examples of the coverage we have secured in June:
Firstly, the BlueSky team received some interesting research from the University of Cologne that found women are more likely to be dishonest when working remotely. Given the current situation, with many people working from home, we knew that this was incredibly relevant and would do well in the media. We sent out a well-crafted press release to a targeted list of journalists and successfully secured coverage in over 22 key publications including UK national newspapers The Telegraph and The Daily Mail. We expect even more results from this throughout July and further into the future.
Another example from June is securing visibility for six of our clients who were featured in the Forbes article ‘The unexpected resilience of the MBA market.’ The piece features Alliance Manchester Business School, ESCP Business School, Durham University Business School, LSE Department of Management, UCL School of Management and Imperial College Business School. The BlueSky Education team worked together, to find relevant spokespeople from our schools and pitched them to the Forbes contributor to have a piece that was focussed on the MBA jobs market in the UK. Forbes delivers a mix of stories, video and trending features, aimed at the world's business leaders – so it’s an excellent target for our clients. It practices what it calls "social journalism, enabling content creators, consumers and marketers to participate." It was great to get so many of our clients featured in one of the top business publications globally, which has an online readership of over 7 million.
Furthermore, we delivered fantastic coverage for three of our clients – NEOMA Business School, ESCP Business School and the University of Cologne – in SPEARS magazine. They commented on the ‘road back to economic stability’ which is a highly read topic at the moment due to Covid-19. The publication has an online circulation of 220,000 highly relevant readers.
Alongside this, we secured coverage in Poets and Quants, a highly-regarded site that covers all things in the business school world, with in-depth analysis of B-school rankings and full-time MBA programmes. Since its launch, Poets and Quants has experienced five consecutive years of record-breaking traffic growth, racking up more than 70 million-page views from all over the world. The article features UCL School of Management, Imperial College Business School, Durham University Business School, Alliance Manchester Business School and ESCP Business School. It’s about how business schools in Britain plan to reopen in the “fall” or as I say, Autumn, and gives good insight to prospective students that schools are planning to operate as normal as possible. It helps to meet theses institutions’ goals of communicating with, and reassuring, potential applicants.
And finally, we delivered superb coverage for LSE IDEAS in Raconteur and The Times on how Coronavirus has changed stock trading for the foreseeable future. Every year Raconteur publishes 56 special reports, which features as a pull-out supplement in the UK national newspaper, which has a daily circulation of 366,216. It’s great coverage for our client in two major publications.
These are just a few examples of the coverage we have secured for our clients in June. We have achieved much more than what has been highlighted above and we’d love to share any examples in particular areas on request.