The end of August is a time of anticipation. The supermarkets are, of course, prepping their Christmas displays far too early – and here at BlueSky Education, we’re anticipating the start of a new academic year with our clients. Though August is often a time when many people sail away on vacation, here’s a taste of how we’ve kept our clients in the media spotlight this past month:
International issues are always ripe for commentary from experts at business schools. Professor Michel Ruimy from ESCP Business School provided insights on challenges facing the European Central Bank which were picked up by MSN, a platform which attracts hundreds of millions of unique viewers each month. It is important that schools keep abreast of the news cycle if they intend to prepare the business leaders of tomorrow who will be tasked with fixing today’s problems.
Coverage is often self-generating, as demonstrated by an opportunity we secured for ESMT Berlin and UCL Global Business School for Health in Forbes which swiftly snowballed into a multitude of articles on finding the right wall for your career ladder at business school. The same day that the original piece was published, it was picked up by no fewer than 23 other outlets! Clearer-cut evidence that journalists are hungry for content from the business education sector. Schools that can take advantage of this with prepared spokespeople who have a finger on the pulse of their local business ecosystems reap the rewards of widespread coverage.
Speaking of spokespeople, any institution is made of people, and in August we arranged several interviews between our clients and brilliant media outlets. One such interview was between Federico Frattini, Dean of POLIMI Graduate School of Management, and journalists at Poets&Quants. Frattini spoke about sustainability, inclusivity, and what differentiates POLIMI from other Italian business schools. With some publications deciding not to run rankings this year, it’s becoming increasingly important for business schools to build strong reputations outside of league tables. The Dean’s voice is an important part of this.
Of course, higher education institutions are commercial creatures, and their programmes are their products. In August, Dr. Aaron McKeil, Course Convenor at LSE IDEAS, spoke to Economist Education about how leadership is taught on their Executive MSc International Strategy and Diplomacy. Opportunities like this are particularly important for organisations like LSE IDEAS, which is well-known in its capacity as the foreign policy think tank of the London School of Economics, but which receives less attention for the qualifications it offers.
Yet no matter how many pieces of coverage we squeeze into one of these roundups, there are always a great many that cannot fit under the spotlight. To find out how we can support your school in achieving its media goals, contact BlueSky Education today.
