March is the month that is supposed to “come in like a lion and go out like a lamb.” But at BlueSky Education, that sounds like a good description of December. We know that most of our clients break for the festive period, and so do many journalists. So, the start of December could be the last chance to secure coverage hits before the end of the year. Here is a taste of the treats BlueSky’s clients enjoyed at the end of 2022.
It would be remiss not to start with an article in the print edition of the Financial Times, which featured insights from NEOMA Business School, Imperial College Business School, and POLIMI Graduate School of Management, among others. The article was about implementing the metaverse in business education. At the top of the three-page spread, the article featured pictures of NEOMA’s virtual campus as header images. This is an excellent demonstration for business schools of the power of carefully selected images in developing a PR strategy. Photographs on their own are not enough to sell a journalist on your story, but providing images in addition to compelling comments and spokespeople gives you an extra boost that can bring opportunities with top-tier publications like the FT within your grasp.
The topic of ‘girl bosses’ was explored in a Forbes article, featuring comments from GBSB Global Business School, EHL Hospitality Business School, Trinity Business School, and others. Opportunities such as this are a chance for business schools to leverage their spokespeople, in this case especially their spokeswomen. The question of whether female bosses should have their gender overtly recognised, or whether they should just be referred to as ‘bosses’, is an important debate which impacts on how comfortable women feel in male-dominated industries such as finance and STEM. It is an opportunity for schools to show their commitment to creating diverse workforces by highlighting examples of successful women within and from their own institutions.
The European magazine is a quarterly publication, and the end of December marked the release of their winter edition. Articles from faculty at LSE IDEAS, ESCP Business School, and University of Mannheim Business School all featured, dealing with a range of subject relating to ESG and sustainability, covering issues from a human focus approach to sustainable development, how corporate social irresponsibility impacts on firms’ reputations, and the impact of so-called ‘ESG pay’ for executives. Once again, this shows that topics like ESG still have plenty of life left in them, but journalists are looking for new perspectives on the issues, driven by a focus on finding solutions.
Of course, as with every month, there are too many hits in trade press publications to be included in a concise round-up. Workplace Insight, Fintech Herald, Asset Digest, and all the rest must be left to pile up outside of the spotlight, like so many snow drifts. We at BlueSky now look forward to a bright and busy 2023 with our clients, and the challenges and successes that the New Year will bring.
To find out how BlueSky Education can help your institutions achieve its PR New Year’s resolutions, get in touch with us today.