PR & Marketing Training
We understand that some recruitment firms may prefer to keep their PR & Marketing in house and so have developed a half-day workshop which can be delivered virtually or on site at the clients’ premises. The workshop is designed to be interactive with exercises and bespoke to the clients’ particular objectives, but a typical content would include:
- Why bother – the business case
- Setting objectives
- Types of PR – what is PR?
- Content – how do you get it/where do you put it/ how do you measure it /how do you write it
- PR as part of the content strategy and why media coverage still matters
- Finding stories and angles – having something to say – the hook - with examples of recruiters who get it right and practical exercise
- Finding media targets – where do you want to be seen
- Identifying journalists – how to approach them - understanding what they want – and what they hate
- When things go wrong
- Tools of the trade
- Press releases – how to structure – practical exercise
- Thought leadership articles o Reactive comment
- Dealing with interviews
- ROI – how do you use it – stretching media coverage – with case studies
- Useful online PR tools with demos
What they say
“I recently attended BlueSky’s PR workshop and couldn’t recommend it enough. They are a genuine experts and leaders in their field and are happy to share that expertise taking you through all elements of the PR journey. From PR’s role in driving awareness and brand value, through to the creation of press releases, distribution, networking with relevant journalists and publications, crisis management and the all-important strategy and ROI, no stone is left unturned.
What I found especially useful was the relevance to recruitment and our business. Much of the content was tailored to Harnham with practical examples that we could immediately implement and gain quick results alongside more longer-term goals. 5 stars!”
Social Media Training
As social media is now part of every recruitment marketer’s toolkit, it is crucial to understand what works – and perhaps more importantly what doesn’t. BlueSky’s social media team has developed a half day workshop covering all the elements you need to build a successful social media strategy for your recruitment firm. This includes:
- Social Media Audits - why and how
- Goal setting
- Content planning
- Competitor analysis
- Personal mapping
- Organic v Paid
- Measurement and evaluation
What they say
“We’ve had BlueSky PR help The Recruitment Network with facilitating and talking at a number of our marketing workshops. They consistently deliver fantastic thought-provoking content which help our delegates come away with tons of notes and strategies to improve their marketing.”
Mentoring
For those firms employing their first marketing professional, BlueSky offers a mentoring service to help you get the very best out of your marketing activities. While marketing has become a must have rather than a nice to have, often the marketing executive operates in a silo without access to help or support. Mentoring sessions can be held monthly or quarterly to ensure a defined results-oriented marketing strategy – and its efficient implementation.
