Content creation and copywriting
The key to getting on the radar of your target employees is engagement. And you can only do that with outstanding content that is both of interest and credible.
But why is content so important?
The right content can help to generate more leads and incoming business:
- Having regularly updated and optimised content on your website increases traffic by an average of 55% and 87% of marketers use their work successfully in this way; to generate more new business. And who doesn't want that?!
Buyers rely on content when researching potential clients
- A 2023 study found that buyers tend to rely heavily on content when researching potential business solutions, with 46% reporting that they increased the amount of content during this period
If you’re not ranking, you’re not being found
- BrightEdge research indicated that over 50% of traffic comes from organic search. Meaning that if you aren’t optimising your content properly, you won’t be seen by buyers
We have extensive experience writing optimised, high-level and impactful content for employers that can be used across several channels.
This is particularly crucial in the crowded and skills-short marketplace in which employers are now operating. Your audience – and search engines – know when you’re using AI, and nothing disengages candidates like shallow, transparent content.
All of our work is produced by humans. We do not outsource our copywriting; instead, we employ top quality in-house writers with a nuanced understanding of multiple industries meaning that we can get to grips with your messaging, whatever sector you operate in.
Whether you need daily, weekly or monthly content, we can ensure that your blog showcases your expertise, and stands you out from the crowd, while adding real value to your audience.
White papers, surveys and reports
We are also specialists in crafting copy that supports your employer brand. This includes longer-form content like brochure copy or specialised reports, along with shorter pieces, like case studies highlighting the benefits of joining your organisation to potential recruits. We have extensive experience of interviewing, designing and specialist copy for a range of audiences.
Careers page copy
Writing content for employment websites can be arduous and time-consuming. We remove the burden and can write sharp, insightful and valuable content for your new platform. We have worked with numerous designers and in-house teams to produce impactful copy which resonates with your audience, and helps you rank more highly on search engines.
Our Awards submissions have secured countless wins and nominations for our clients. Our team can help you craft the perfect entry that separates you from the crowd, and shows the true value of your organisation and staff. We have also sat on the other side of the table, and have judged awards entries at several sector and trade events, meaning we know what it takes to build a successful submission.
We offer different content packages to suit all budgets: as well as the experience, knowledge and expertise to ensure that your reputation is in the safest of hands. Other bespoke pricing is available on request
