Communications, marketing and PR for Trade Associations

BlueSky has a wealth of experience providing PR and content support to trade associations and professional bodies. Crafting compelling narratives that resonate with your audiences and stakeholders is our forte. From press releases and op-eds through to thought leadership pieces, research and white paper creation, we produce carefully tailored content that amplifies the voice of your organisation with your stakeholders.

Member acquisition

We recognise that while a trade association or professional body is a not-for-profit organisation, there is still a commercial imperative in both retaining members – and recruiting new ones. Our campaigns, both proactive and reactive, highlight the benefits of membership by ensuring that your success stories are communicated to the right audiences through press releases & articles in relevant media to target potential members, as well as through the provision of compelling content for potential member campaigns.

Member relations

We understand the importance of member retention and can provide content for member relations campaigns so that your work – and the media coverage and content secured which highlights that work - is consistently communicated.

Public policy influencing

We have extensive experience of turning public policy asks into compelling messaging through:

Response statements to Government legislative and public policy announcements
Press statements highlighting public policy “asks”
Research and content for white papers and policy briefings which support your public affairs agenda

How we can help

Virtual press office handling journalist enquiries
Production of press releases and response statements
Proactively pitching, securing and writing features and thought leadership pieces
Crisis communications
Undertaking research, analysing data and production of research reports
Production of content for white papers and briefings
Production of blog content

What our clients say

“BlueSky is able to produce high quality content that resonates with our audiences and showcases our thought leadership expertise. They can turn their hand to any copywriting we need and I’m confident in their ability to get our message across without any significant input from us.” - Melanie Forbes, Managing Director, OutSource, the trade body for Recruitment Process Outsourcing, Statement of Work and Managed Projects.

BlueSky PR has been a strategic communications partner for APSCo since 2012 and has supported us in a range of comms activity, from social media management and external PR, to a variety of content production including internal messages and external stakeholder engagement. The team is highly proactive, ensuring our voice is heard in the staffing sector and supports APSCo’s government lobbying activity.” - Ann Swain, Global CEO, The Association of Professional Staffing Companies.

Read an APSCo campaign case study here