Do you struggle to demonstrate the ROI from your recruitment marketing?
In this webinar we will cover:
- The key challenges in measuring ROI from recruitment marketing
- What data you can be measuring
- The importance of goals and objectives
- What metrics matter most for recruitment marketing agencies
- What percentage of your agency's revenue you should invest in marketing
- How you can justify marketing spend to agency leadership when results aren't immediately tangible
- What the most cost-effective channels are for generating new leads
- Measuring the lifetime value of a client
- What benchmarks you can use to determine if your marketing spend is efficient
- How smaller recruitment agencies can compete with larger ones
- How you can quantify the impact of your agency's marketing on your brand reputation
- What metrics show that your marketing is positioning you as a thought leader in your sector
And much more...
Your expert guides:
Bruce Callander
Bruce supports the development of PR strategies and content creation at BlueSky PR. From crafting multi-channel strategies to navigating complex international markets, Bruce is the go-to specialist for recruitment agencies and suppliers alike.
Bruce turns complex communication challenges into opportunities for brand growth. He's not just protecting reputations - he's supporting the development of brands that stand out in the digital age. Bruce’s sessions promise a deep dive into the evolving world of recruitment marketing, packed with actionable strategies for the modern marketplace.
Jennifer Wright
As BlueSky PR’s Head of Marketing, with almost 10 years’ prior experience in the recruitment industry, Jennifer looks to inspire recruitment agencies to build their brands, improve their content, bring in more leads and generally make their lives easier.
What are you waiting for? Sign up now.
