PR & Content Workshop

Need more brand awareness but you haven’t got the budget to outsource? Let us show you how to do it for yourself in a fully interactive workshop which can be delivered online to individuals and teams or onsite at your offices to a whole team.

In today's crowded recruitment landscape, standing out isn't optional—it's essential. Generic USPs won't cut it anymore. Learn how to craft compelling content that resonates with your audience and drives real business results.

You'll Learn How to

• Transform market intelligence into powerful thought leadership
• Create content that actually generates leads
• Master the art of media relations
• Turn one piece of coverage into a content goldmine
• Navigate AI's place in recruitment marketing and PR
• Secure buy in from consultants

Perfect For

• Marketing professionals in recruitment
• Individuals moving into a marketing role

Workshop Formats

Choose the learning environment that works best for you:

• Virtual workshops for individuals (maximum of 10 delegates per workshop)
• Virtual team workshops for companies
• Face-to-face team training onsite at your premises

Beyond the Basics

This isn't just another marketing workshop. You'll learn:

• Why your "unique" selling points probably aren't unique (and what to do instead)
• How to leverage the "People Agenda" to create compelling content
• Practical techniques for turning market insights into media coverage
• Proven ROI measurement techniques

Expert-Led Training

Learn from industry experts who understand the unique challenges of recruitment PR & marketing. We'll share tested strategies that have helped recruitment firms:

• Secure regular coverage in target publications
• Build credible thought leadership positions
• Generate qualified leads through content