For some, April can be a stressful month filled with the pressure of filing taxes and meeting deadlines. For others, it offers a much lighter atmosphere, perfect for cherry blossoms and blooming flowers.
But for us, it's simply another month dedicated to delivering results for our clients. It has been an impressive few weeks as always for our higher and business education partners, as we secured coverage in top-tier and trade publications. Take a look!
INSEAD, one of the world's leading business schools, had its Dean featured in an interview with Times Higher Education, discussing the evolving challenges faced by business schools today. For new Deans, interviews like this are a fantastic opportunity for them to establish themselves and their visions for their business schools going forward, and that’s exactly what Dean Veloso did. And there was no better publication for it, with Times Higher Education being one of the most widely read higher education publications globally.
The Economist, which needs no introduction, discussed a research article by Durham University Business School Professor Maria Kakarika on workplace gossip. Being quoted in such a respected publication elevates the visibility of Durham through the research its professors are producing, positioning it as a leader in understanding the dynamics of organisational behaviour. Topics such as workplace gossip are not only crucial for businesses to understand, but also very media-friendly as well!
The coverage of GMAC's Talent and Opportunity scholarship in The Times highlights the organisation's commitment to nurturing talent and fostering diversity within business education. The scholarship, an original idea of ours, not only provides fantastic PR material but strengthens GMAC’s reputation as a socially responsible entity.
Professor Esha Mendiratta's research on board quotas in India, featured in Personnel Today, sheds light on Vlerick Business School's dedication to addressing critical issues in corporate governance and diversity. This coverage shows how Vlerick's research aims to shape industry practices, in line with its mission to improve business leadership. While Personnel Today might not have the same audience as The Economist or The Times, its readership is engaged and will resonate with precisely this kind of research.
Coverage doesn’t always come in the form of articles – sometimes, newsletters and round-ups can be just as effective as they provide a summary of top stories for large audiences. Poets&Quants, for example, has a weekly Exec Ed round-up, highlighting the most notable news within the executive education space. We were thrilled that this month they featured Mannheim Business School, Nyenrode Business University, AACSB and Saïd Business School at the University of Oxford. For Oxford Saïd, they highlighted the generous pledge of $1.8 million by the Laidlaw Foundation to Saïd Business School, specifically aimed at empowering women through scholarships. This coverage not only underscores the opportunities for women at Oxford Saïd, but also showcases its ability to attract significant support from prestigious organisations.
We’re very proud of the range and quality of hits we have secured for our universities and business schools this April. If you are an ambitious higher education institution looking to improve your media visibility, get in touch now.
