What Are PR & Media Relations Workshops?
Our recruitment PR & media relations workshops provide recruitment professionals with essential tools and expertise to excel in their marketing roles, helping recruitment agencies optimise their PR and brand awareness activities during challenging economic times.
Why Marketing Matters in Economic Downturns
By any metric, the economic situation in the UK and US is challenging at the moment and, as we saw during the global financial crisis in 2010, it's often marketing that gets hit first when budgets are slashed.
However, anyone who works in marcomms will recognise this is the worst step for any business to take; in a downturn, it's the firms that continue to assert themselves and remain confident in their position that will thrive, over those who shrink away and wait for the clouds to pass.
The need to raise awareness of your brand and maintain regular touch points with external audiences doesn't disappear when times are tough, nor does the aim of generating leads for consultants to act on. This activity needs to be maintained; as most readers will recognise, momentum is everything in marketing and PR.
Standing Out in the Crowded Recruitment Market
There are now over 40,000 recruitment agencies operating in the UK, meaning that the vast majority of industries are now stuffed with hiring brands. Consequently, the need to stand out from competitors is even more critical than ever before.
Generic USPs and slogans like a 'passion for talent' or 'tech-driven insights' simply won't cut it anymore. Instead, recruitment firms need to find innovative and creative ways to differentiate themselves. And that's especially key in a challenging market, when organisations can't afford to lose traction. Put simply, maintaining or even scaling up recruitment marketing activity should be the focus for all firms at the moment.
But life isn't as logical as that and if you're reading this, you have likely already had discussions around reducing budgets, or you may have even seen your costs cut already. Either way, it's clear that recruitment marketers need help in these tough times.
Our PR & Media Relations Workshops: What You'll Learn
That's one of the reasons why we have launched our PR & Media Relations for Recruitment workshops which aim to provide professionals with the tools and expertise to excel in their roles, and ultimately to help their organisations optimise their marcomms activity. Judging by the early responses, there is a major need for upskilling opportunities and insights into ways that marketers can navigate their way through these challenging times.
We recognise that organisations still need to focus on their recruitment brands but will be limited in their ability to outsource to specialist agencies as they may have done previously.
Workshop Content and Benefits
Our recruitment marketing workshops will teach attendees how to:
- Transform market intelligence and consultant expertise into powerful thought leadership content
- Create recruitment content that directly supports lead generation
- Secure buy-in from consultants for PR
- Master the art of media relations for recruitment brands
- Navigate the role of AI in modern recruitment marketing without losing human value
The sessions will also address why your supposedly 'unique' selling points aren't really that innovative, and how you can leverage the 'people agenda' to develop compelling and powerful content that resonates with your target audience.
Practical Recruitment Marketing Techniques
Our workshops offer practical techniques for:
- Converting insights into media coverage
- Delivering and measuring true ROI from public relations
- Identifying target publications for recruitment content
- Developing credible thought leadership for your recruitment brand
- Generating qualified leads through strategic PR
The sessions are designed for both established marketing professionals working in recruitment, as well as other professionals who may want to improve their marcomms expertise.
Workshop Format and Availability
The workshops can be delivered:
- Virtually to individuals (maximum 10 delegates per workshop)
- To entire teams at larger recruitment organisations
- Face-to-face at your offices for a more personalised experience
Our March session is now fully booked, but spaces are still available for our April and May PR & media relations workshops.
Expert Workshop Leaders
The sessions are hosted by our directors Stephanie King and Vickie Collinge who, combined, have over 30 years of experience working in recruitment marketing and PR. They bring practical insights from working with recruitment agencies of all sizes across various sectors, including:
- Talent acquisition strategy development
- Employer branding initiatives
- Candidate experience optimisation
- Recruitment lead generation campaigns
Book Your Place on Our PR & Media Relations Workshop
You can book your place on our PR & media relations workshops, and find out more information here. Or, if you would like to speak to our team and find out more about the sessions call us on 01582 790900 or email us on hello@bluesky-pr.com
With over a decade’s experience in PR, marketing and communications, Bruce develops and executes media relations, content and social media strategies for firms in the recruitment and hiring industries, as well as suppliers to those sectors and other organisations both in the UK and internationally.
